Acromobile | SPH

Singapore Press Holdings

SPH has achieved the following benefits since the launch of their SPH Rewards app:

  • Attracted approximately 100,000 registered users
  • Enhanced collaboration between stakeholders
  • Ensured fresh content by allowing merchants to manage their promotions

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SINGAPORE PRESS HOLDINGS

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organization, engaging minds and enriching lives across multiple languages and platforms.

The Challenge
Focused on building customer loyalty and engaging new customers, SPH wanted to create a mobile application built on a reliable platform to offer subscribers an opportunity to enjoy exclusive partner offers and daily deals. The challenges SPH faced at the onset of this project include:
  • Creating strong brand awareness
  • Maintaining customer loyalty
  • Identifying customer preferences
  • Cost-effectively reaching target audiences

The Solution
Built on the Acromobile platform, the interactive and multi-functional application, SPH Rewards, was created using a combination of features from Acromobile Commerce and Marketing solutions. Key functionalities include:
  • Built on a single platform in order to manage and deliver content through the website and on both Android and iPhone devices
  • Real time integration with back office applications
  • Single sign-on with the English flagship daily, The Straits Times
  • Integration of multi-channel communications via SMS, pop-up alerts, social media and email

The Results
SPH has achieved the following benefits since the launch of their SPH Rewards app:
  • Widened their engagement and attracted approximately 100,000 registered users
  • Enhanced collaboration between stakeholders
  • Ensured fresh content and deals by allowing merchants to manage their promotions
  • Acquired consumer insights through dynamic subscriber profiling
  • Allowed flexibility to print vouchers or download mobile vouchers to redeem merchant offers

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