Acromobile | SPH
SPH Rewards

SPH is a media organisation in Singapore with businesses in print, Internet and new media, television and radio, outdoor media, and property. SPH has over 4,000 employees, including a team of approximately 1,000 journalists, including correspondents operating around the world. The company is one of the country's "blue-chip" counters on the Singapore Stock Exchange

The Challenge

Focused on building customer loyalty and engaging new customers, SPH wanted to create a mobile application built on a reliable platform to offer subscribers an opportunity to enjoy exclusive partner offers and daily deals. The challenges SPH faced at the onset of this project include:

  • Creating strong brand awareness
  • Maintaining customer loyalty
  • Identifying customer preferences
  • Cost-effectively reaching target audiences

SPH has achieved the following benefits since the launch of their SPH Rewards app

✔ Attracted approximately 100,000 registered users

✔ Enhanced collaboration between stakeholders

✔ Ensured fresh content by allowing merchants to manage their promotions

SPH Acromobile Solution resized 600

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