I am sure you are as innudated as I was with all the stats and news about mobile being the biggest digitial trend this holiday season. comScore has an interesting way of phrasing this - "The rise of the 3Ms: m-Retail, m-Commerce & m-Payments."
The famous merchant John Wanamaker is credited with saying, “I know half the money I spend on advertising is wasted, but I can never find out which half.”
Every invention depends on how we, human beings, end up using it - just like the atom bomb. The story's the same with QR codes. There seem to be two camps when it comes to QR codes - one group believes QR codes suck and the other is still sitting on the fence.
Ease-of-use and user experience are directly connected to mobile apps. One of the most valuable aspects of an app, as compared to software of yesteryear, is the focus on usability, resulting in reduced learning curves and faster overall adoption and mastery.
Mobile app development has become a multi-billion dollar industry with seemingly endless potential. Mobile has become a highly sought-after screen for businesses, advertisers and audiences alike. So much so, that it’s increasingly at the center of entire campaign strategies.
Apple has been busy. The company today released an update to its desktop operating system; offered more information about its new, high-end computer; updated the iPad mini to include an ultra high-definition display…
The founder of Expedia Inc. and co-founder of Zillow Inc., Rich Barton won’t fund startups that offer demos on a computer and Web browser. What he will invest in are “mobile-first” consumer brands that have the potential to one day go public, he says.
This infographic from Uberflip highlights the best ways for companies to jump on the mobile bandwagon in 2013. Here are some key points from the infographic:
You and I both hate intrusive and annoying marketing. When the web was recognized as a future marketing medium about a decade or so ago, the entire industry started filling up sites with huge, ugly, intrusive banner ads - yahoo! anyone? Then came along google which provided contextual advertising and we know where google and yahoo are today.
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