Mobile Marketing and Customer Engagement Blog

Email Marketers - take a mobile-first approach

Unsurprisingly, reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices. The PC still dominates most email interaction and sees 64 percent of opens overall. However, mobile (tablet + smartphones) sees the other 36 percent. That’s up from 27 percent at the end of last year. Patently, the PC email interaction is mainly driven by the emails circulating in the workplace where users are still using archaic email clients. If the current pace of mobile email growth continues nearly 45 percent of “on the go” consumers will be reading email on their smartphones or tablets by this time next year1.

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

The web is deluged with all sorts of statistical information about all the things that happened in 2012. And one trend is pretty obvious - MOBILE.  

Mobile apps are not just for the B2C Market. According a study released earlier this month, Apple’s iOS is becoming the most popular platform for enterprise app development – with 53.2% of developers picking iOS for corporate app development compared to 37.4% of developers standing behind Android. RIM’s BlackBerry, the old guard of enterprise mobility, came in a distant fourth behind Windows Phone with only 2% of developers supporting it.

A lot of people are intimidated by mobile marketing because they think it’s complex and technical. By comparison, when social media came along the general response was “I already know how to use LinkedIn and Facebook. How hard can social media be?” But when mobile marketing took off, many people were left saying, “Sheesh. That sounds difficult. I’m going to sit on the sidelines for a while to see if this thing is for real.”

Before we take a look at how to leverage QR Codes for business, let’s take a quick look at how they got started.

Guide to Mobile App Marketing – An infographic by BlueCaribu and uSpeak.

While statistics show that the use of mobile technology for purchases is steadily on the rise, there are still many people who are hesitant to make purchases or give out personal information on their mobile devices.

No doubt about it – 2012 was a huge year for mobile. Mobile usage has skyrocketed over the past few years thanks to advances in technology and widespread consumer adoption, and there’s no sign of it slowing.

One of the biggest challenges marketers face is how to calculate the ROI of a mobile marketing campaign. If you’re going to take this challenge on, the key formula you’ll need to know is the customer lifetime value formula (CLV). CLV, in its most fundamental sense, is the amount of revenue the average customer generates for your company during the time he or she remains a customer.