BMW M-Club Singapore is one of the largest supercar membership clubs in Singapore dedicated to the owners of BMW M cars.

The Challenge

BMW M-Club needed a platform that would help them easily engage with members, manage events and efficiently communicate and update their membership base. Key challenges BMW faced included:

• Automating membership management & renewals
• Communicating messages effectively to members
• Attracting BMW M Series users to sign up easily and conveniently without cumbersome paperwork
• Future m-commerce ability to sell BMW M merchandise
• Scalable architecture to roll out similar paid-membership-clubs across the region

The Solution

Acromobile designed a single app customised mobile solution for BMW M-Club comprised of features from Acromobile™ Commerce and Acromobile™ Customer Service. Key functionalities include:

• Support register and log-in features
• Enable the payment of membership fee
• Disseminate information about upcoming events
• Manage web content including images

The Results

After the launch of the M-Club, the BMW M-Club has successfully achieved the following:

• Attracted more M series users to sign up for membership
• Increased membership retention
• Enabled all event registrations to be done through the platform
• Supported the entire renewals and payments processes through the platform