Acromobile | BMW M-Club

BMW M-Club Singapore

After the launch of the M-Club, the BMW M-Club has successfully achieved the following:

  • Attracted more M series users to sign up for membership
  • Increased membership retention
  • Enabled all event registrations to be done through the platform

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BMW M-CLUB SINGAPORE

BMW M-Club Singapore is one of the largest supercar membership clubs in Singapore dedicated to the owners of BMW M cars.

The Challenge
BMW M-Club needed a platform that would help them easily engage with members, manage events and efficiently communicate and update their membership base. Key challenges BMW faced included:
  • Automating membership management & renewals
  • Communicating messages effectively to members
  • Attracting BMW M Series users to sign up easily and conveniently without cumbersome paperwork
  • Future m-commerce ability to sell BMW M merchandise
  • Scalable architecture to roll out similar paid-membership-clubs across the region

The Solution
Acromobile designed a single app customised mobile solution for BMW M-Club comprised of features from Acromobileâ„¢ Commerce and Acromobileâ„¢ Customer Service. Key functionalities include:
  • Support register and log-in features
  • Enable the payment of membership fee
  • Disseminate information about upcoming events
  • Manage web content including images

The Results
After the launch of the M-Club, the BMW M-Club has successfully achieved the following:
  • Attracted more M series users to sign up for membership
  • Increased membership retention
  • Enabled all event registrations to be done through the platform
  • Supported the entire renewals and payments processes through the platform

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