MediaCorp is Singapore’s leading media company with the most complete range of platforms spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil).
The Challenge
MediaCorp wanted to launch a new events division to boost engagement with their audience and raise awareness for their events. MediaCorp wants to launch a mobile app together with this new division in order to capitalise on the popularity of mobile devices. MediaCorp needed the following:
- Short time-to-market for the creation of the app
- An application with a wide range of functionalities
- Repeated application usage
- An intuitive user Interface
The Solution
Acromobile designed MediaCorp Entertains using features from Acromobile Marketing solutions and managed to launch the mobile and web solution within 3 weeks. The app is run completely on the Acromobile platform and key functionalities include:
- Event Listings and categorizations
- Ticket sales and redemption
- Prioritizing events according to dates
- Managing the content of ongoing activities
- Generating leads and awareness for events using QR Code
The Results
MediaCorp's new event division enjoyed overwhelming response from the public as a result of the application. MediaCorp Entertains has achieved the following results:
- Created significant awareness about the new events division
- Sold-out 6 events within the first month of the app's launch
- Exceeded revenue targets and recuperated investment in the Acromobile solution within 30 days