Acromobile | Mediacorp

MediaCorp

MediaCorp's new events division enjoyed an overwhelming response, achieving the following results:

  • Created significant awareness about the new events division
  • Sold-out 6 events within the first month of the app's launch
  • Exceeded revenue targets and recuperated investment in the Acromobile solution within 30 days

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MEDIACORP

MediaCorp is Singapore’s leading media company with the most complete range of platforms spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil).

The Challenge
MediaCorp wanted to launch a new events division to boost engagement with their audience and raise awareness for their events. MediaCorp wants to launch a mobile app together with this new division in order to capitalise on the popularity of mobile devices. MediaCorp needed the following:
  • Short time-to-market for the creation of the app
  • An application with a wide range of functionalities
  • Repeated application usage
  • An intuitive user Interface

The Solution
Acromobile designed MediaCorp Entertains using features from Acromobile Marketing solutions and managed to launch the mobile and web solution within 3 weeks. The app is run completely on the Acromobile platform and key functionalities include:
  • Event Listings and categorizations
  • Ticket sales and redemption
  • Prioritizing events according to dates
  • Managing the content of ongoing activities
  • Generating leads and awareness for events using QR Code

The Results
MediaCorp's new event division enjoyed overwhelming response from the public as a result of the application. MediaCorp Entertains has achieved the following results:
  • Created significant awareness about the new events division
  • Sold-out 6 events within the first month of the app's launch
  • Exceeded revenue targets and recuperated investment in the Acromobile solution within 30 days

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