Pan-West is the exclusive distributor of world-renowned golfing equipment brands in Singapore, Malaysia, Thailand, Hong Kong and China.

The Challenge

Pan-West wanted to revamp their online presence and leverage their new online and mobile platforms to drive digital marketing initiatives. Key challenges included:

• Establishing an engaging online platform
• Leveraging location-based applications to drive customers to Pan-West stores
• Regularly publishing golf-related information
• Managing events on the online platform

The Solution

Acromobile used features from Acromobile Commerce and Marketing solutions to design Pan-West's e-commerce website and iPhone application. Key functionalities include:

• Store locator integrated with Google maps
• Content publishing across the online and mobile platform
• Manage upcoming event information
• Customer loyalty program

The Results

Pan-West achieved the following results post the launch of their new online website and mobile application:

• Increased traffic to Pan-West outlets
• Increased member registration and retention
• Increased customer awareness about Pan-West events