I am sure you are as innudated as I was with all the stats and news about mobile being the biggest digitial trend this holiday season. comScore has an interesting way of phrasing this - "The rise of the 3Ms: m-Retail, m-Commerce & m-Payments."
There were some interesting insights from the interview below of BI editiorial director, where he alludes to the fact that Amazon.com has the higgest amount of mobile-only users, even bigger than social networks such as facebook.
Businessinsider.com Editorial Director Marcelo Ballve was on CNBC recently to talk about how significant mobile shopping has become to retailers.
For e-commerce retailers like eBay, the new motto could be adapt to mobile or die. Watch EBay Marketplaces President Devin Wenig tell The Wall Street Journal why mobile phones are the company’s key to bigger profits.
In a recent post by comScore, about the Four digital trends for this holiday season. A third of the average leading retailer's monthly traffic now comes exclusively from mobile devices. comScore states that - "while an app may not yet be a must-have for every retailer, a mobile strategy is essential for growing retailers' market shares and reaching new audiences who might be more inclined to shop via a mobile device."
You might be losing visitors, leads or business due to not having a mobile site or a mobile strategy if you are a bigger brand. We strongly suggest you one of the many free tools available - to understand the traffic characteristic for your website. This data can then help you set an appropriate strategy for how you can to engage your users or prospects on mobile.