Mobile Engagement Strategy Blog

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Mobile Customer Engagement Blog

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Majority of Marketers Still Find Mobile Confusing

  
  
  
Mobile Decision Tree

Not long ago, 60SecondMarketer conducted a mobile marketing survey with AWeber, one of the nation’s leading email service providers. You can download 60SecondMarketer research, which can be downloaded here, indicated that the number 1 reason marketers were struggling with mobile was because of the complexity of the platform.

Make Mobile Work by Making it Personal

  
  
  
Make Mobile Strategy Personal

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons.

5 Reason Why Mobile Channel Marketing is Better

  
  
  
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Engaging channel partners and sellers on the ground has always been a tough nut to crack.

Why We Started Acromobile

  
  
  
Why We Started Acromobile resized 600

Customer behavior and habits are changing across every industry globally to using mobile devices to engage with businesses. Customers are more often expecting to have imidiate and relevant access to content and services based on their context (i.e. location, time of day, and personal preferences), referred to as mobile moments.

How an Office rental company uses mobile apps for its business

  
  
  
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Arcc Offices offers Serviced Offices, Virtual Offices and Meeting Facilities in 16 locations across 4 of Asia's key cities. Recently Arcc Offices launched iOS and Android apps, using Acromobile's Mobile Engagement platform to change the way it competes with other services similar to Arcc Offices.

How Consumers Engage with Mobile Apps

  
  
  
Mobile Customer Engagement

Did you know that there are more than 1 million apps in Apple’s App Store? And that there are 1 million more in Google Play? It’s crazy.

Mobile Internet Usage Delivers a Knockout Punch to PC's

  
  
  
Hours spent on Smartphones

Mobile is taking over as the primary mode of digital engagement. First we saw mobile device sales exceed PCs, now time spent on the internet per month on smartphones is 7 hours more than on PC's.

Easy Mobile Customer Engagement for Salesforce.com

  
  
  
Acromobile Lite

Marketing, sales, and support executives using salesforce.com can easily engage customers and generate new leads using Acromobile Lite Edition.

Impact of Mobile this shopping season

  
  
  
Total Minutes Spent in Retail Category by Platform large

I am sure you are as innudated as I was with all the stats and news about mobile being the biggest digitial trend this holiday season. comScore has an interesting way of phrasing this - "The rise of the 3Ms: m-Retail, m-Commerce & m-Payments."

QR Codes are like Atom bombs, or NOT - Part II

  
  
  
QR Codes Improve Attribution

The famous merchant John Wanamaker is credited with saying, “I know half the money I spend on advertising is wasted, but I can never find out which half.”

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