In this age of lightning-fast communication and shortened attention spans, speed is one of the most important factors in converting leads into sales. From fast-loading webpages to streamlined shopping carts, speed is the name of the game.
Speed up your load times to reduce bounce rates
Statistics point to the fact that online searchers don’t like waiting for slow-loading webpages. According to research by KISSmetrics [i]:
- A one second delay in page response can result in a 7 per cent reduction in conversions.
- If an e-commerce site is making $100,000 per day, a one-second page delay could potentially cost you $2.5 million in lost sales every year.
- Mobile internet users expect a web-browsing experience on their phone that is comparable to what they get on their desktop or laptop
- Most participants would abandon a page if they had to wait 6-10 seconds for a page to load.
Mobile-enabled websites load faster
By design, the pages on mobile sites are more ‘lightweight’ than their website counterparts and therefore load faster. Mobile sites can also detect the environment of the mobile user, including what type of device they are using in order to optimise the experience.
With 80 per cent of mobile users abandoning a site if they have a bad encounter, not having a mobile site is no longer a viable option for most businesses[ii].
Streamline your shopping cart experiences
In the quest for lead conversion, it’s also critical that you provide users with a quick and easy checkout process. According to statistics from Multichannel Merchant, mobile commerce is seeing a 69 per cent shopping cart abandonment rate, with slow, complex checkouts being amongst the list of reasons[iii].
Apps can speed up the buying process
Apps are designed to speed up the mobile experience. With an app, users don’t have to log into a browser first, then to a website – the info is already loaded and ready to go. Apps can also streamline the checkout process by not requiring users to have to type in credit card information on tiny buttons (another reason people don’t convert).
So if you’re interested in gaining wide market reach as well as increasing customer acquisition, having both a mobile site and app can make a lot of sense.