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Mobile Engagement Requirements for Retail

Posted by Jason Masciarelli

16/08/13 08:59

Mobile has become a valuable decision-making tool for what and where to buy for consumers during "mobile moments"

An effective mobile strategy for retail can enhance the customer journey through awareness, consideration, transaction, support, loyalty, to advocacy. The following infographic outlines the key requirements we see being effective for retailers looking to leverage the mobile channel.


Mobile Engagement Requirements for Retail



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Topics: mobile marketing, QR Codes, mcommerce, SEO, Retail mobile apps